BBNaija star Prince launches music label, unveils first signee

Nigerian reality TV star and fashion entrepreneur, Prince Nelson Enwerem has launched his record label, Pollux Records.

He took to his social media page on Wednesday to make the announcement describing the move as a “bold dream.”

Prince launch label

In a lengthy post, Prince recounted how he has been following music since his primary school days. The former Big Brother Naija housemate also unveiled the first signed artiste known as Valentiiano.

Prince wrote: “Finally, the time has come for me to officially present to the world officially, a very bold dream I had and have been nurturing for the past few years. Everyone who really knows me knows how much I love everything music, from my primary days buying songbooks to learn every song lyrics of Eminem, 50 Cent, Snoop Dogg, et al, to forming my own little “Mohits crew” with my friends to my dance crew in secondary school.

“It has not been an easy feat caring and nurturing this dream, as I have constantly battled the fear of the so many “what ifs” that come with such a humongous venture. But alas, I am a strong believer in the saying, “God will not put a dream in your mind that is too big for you to handle.

“So, ladies and gentlemen, I present to you the birth of my record label, Pollux Records @polluxrecords. And on this note, I hereby announce Pollux Records’ first talent, Valentiiano @valentiianoo.”