Nigerian music star, David Adeleke aka Davido has advised American Hip Hop mogul, Kanye West to join him at Puma following the latter’s public criticism of Adidas on social media.
The 46-year-old rapper had called out Adidas for selling a Yeezy design without his approval and exploiting his loyal fan base.
He also claimed that the fashion brand was selling fake Yeezy sneakers and using his name despite terminating its collaboration with him in 2022 over a string of antisemitic remarks.
Kanye West lamented in a video shared via his Instagram on Monday, while calling out Adidas for the alleged exploitation
He said; “Not only are they [Adidas] putting out fake colorways that are non-approved, they’re suing me for $250 million and they’re also not paying me for these shoes that they’re putting out that have my name on it.”
In reaction to West’s outburst, Davido, who is a global ambassador of Adidas rival Puma, tagged the rapper and offered him an invitation to collaborate with Puma.
”Come to @puma Ye @kanyewest,” OBO wrote via his Instagram page.
In another news…
Popular fashion brand, Ashluxe recentlt paid homage to late Afrobeat pioneer, Fela Anikulapo-Kuti with its Kalakuta Republic collection.
At a recently held fashion event in Lagos, Ashluxe said the collection, is a tribute to Fela’s indomitable spirit, and the legacy of the music icon’s Kalakuta Republic.
The fashion was an embodiment glitz, glamour, sophisticated artistry, and musical brilliance, all geared towards celebrating culture and creativity.
In a statement sent to Society Plus, the brand said Kalakuta Republic collection embodies the vibrancy of afrobeat, merging cultural elements with avant-garde fashion, echoing Fela’s fervor for African unity, and resistance against oppression.
The statement read in part; “Partnering officially with Fela’s estate marks a momentous stride for Ashluxe, becoming the first African fashion brand licensed to showcase Fela’s images.
This collaboration symbolises more than mere fashion; it signifies a shared commitment to perpetuating Fela’s powerful messages of freedom and self-expression across borders.”
On his part, the founder of Ashluxe, Yinka Ash, expressed his huge respect for the Afrobeats superstar’s legacy. He added that the new line features brand’s signature blend of colourful prints and avant-garde silhouettes.
