A Nigerian entrepreneur and CEO of Switfacorp, Victor Asemota, has sparked a debate online by dismissing the agelong claim that Nigeria is the giant of Africa.
He took to Twitter and stated that South Africa is the actual giant, while responding to a report that the country accounts for about 73 percent of the 1.6 million Netflix users in Africa in 2022.
It read; “Netflix had 1.6 million users in Africa in 2022. South Africa accounts for 73.3%, Nigeria accounts for 10.5%, Kenya accounts for 3.9%.”
Reacting, Asemota quoted the post and wrote; South Africa is the Giant of Africa.
The tech investor’s comment elicited mixed reactions from Nigerians on the microblogging platform.
See below:
One @ebuka_king wrote; No be like 13 Netflix accounts the whole Nigeria dey use?
@koregeous tweeted; SA is the giant of Africa becuz they have the most Netflix subscriptions? Hmm ok
@asemota responded; They don’t use vibes and Emi lo kan to pay for subscriptions but cash.
@CapitalGiants; 9ja has its own film industry that Netflix barely touches. This has more to do with fx and the $
In reply @asemota wrote; Even that film industry is looking outside for the dollars.
@ayolola50; Actually owning a TV and subscribing to entertainment is one of the biggest signs of poverty. Rich Nations would prioritise productivity over entertainment so kindly drop this argument.
@PaulPositive4; Nigeria is not even the giant of West Africa talk more of Africa as a whole. OK Then
@Kdenkss; The real takeaway is that Africa has no actual giants, Even if you took away South Africa’s market share for these streaming providers, it would barely be noticed.
@PrinceYemiMike; Fair enough S.A might have more disposable income but Nigerians share passwords more though. We have more than 2-3 people using one Netflix account.
@previst; You can’t expect much from Nigeria because our Network providers are crooks, 1gb isn’t 1gb so people can’t even watch Netflix.
@ScFidelis; Elsewhere someone said population means nothing if they can’t buy anything.
