Music star, Wizkid set to launch jewelry line

Nigerian music star, Ayodeji Balogun also known as Wizkid has revealed that he is venturing into the business of luxury jewelry production.

He announced that he is planning to launch a jewelry collection, some of which will be designed by him.

Wizkid made this known while being interviewed by journalist, Adesope Olajide at the Tottenham Hotspur stadium in London.

The Starboy founder is set to hold his More Love, Less Ego concert at the 80,000 capacity stadium on the 29th of June 2023.

The ‘Smile’ crooner was wearing a diamond neck chain and pendant which he said that he designed in collaboration with celebrity designer, Eliantte.

According to him, the neck piece he was wearing is the first of six chains which will be released in the year.

“This is actually the first piece that I designed, myself with Eliantte the jeweler. This is the first of six pieces that I’m making this year, and yeah I’ll start up my jewelry line,” Wizkid said in response to a question about the expensive chain.

Watch the interview below:

Meanwhile popular radio presenter, Daddy Freeze has said Wizkid is almost on the same level with late Afrobeats legend, Fela Anikulapo-Kuti.

The media personality stated this in a video shared on his social media page while wading into the feud between Wiz and rappers in the industry.

It may be recalled that during an interview with 10 magazine the “Essence” crooner said rap is dead while arguing in favour of Afrobeats dominating the Hip Hop genre.

According to the Starboy Entertainment founder, the Hip Hop artistes mostly rap on the same beats, and they have similar styles.

Wiz also said Nigerian rappers as non-rappers who lack development and went on to list the South Africa’s Nasty C and Ghana’s Sarkodie as the ‘real rappers’ in Africa.

Subsequently, Wizkid received backlash mostly from Nigerian rap artistes who either responded to him online or released diss raps.

In reaction to the clash, Freeze opined that for Wizkid to have made that comment, it comes from a place of objectivity soaked in experience.

He said the Ojuelegba crooner has achieved a lot and should be taken seriously whenever he gives constructive criticisms.

The OAP who aid he is backing Big Wiz further said only a handful of artistes in Nigeria can boast of the achievements attached to Wizkid’s name in the music industry.

Daddy Freeze said; When it comes to music in Nigeria as a whole, Wizkid is almost on the level of Fela then. What he (Wizkid) has been able to do, not many people can achieve it, when he says something, hear him out, there is one thing in me that makes me different from many people I might not like you but if you speak the truth I will support you…

The truth is the truth and it will set you free. When you see the truth and started ignoring the truth because of the person carrying the truth we become like Nigerian politicians, all of them are the same but they will make one look worse than the rest of them.