Mavin Records CEO, Michael Collins Ajereh also known as Don Jazzy, has advised Nigerian artistes to take some lessons from Afrobeats star, Davido’s playbook.
He urged the musicians to start promoting their albums the same way Davido has been doing for Timeless on his social media platforms.
Don Jazzy drew the attention of everyone to the fact that the DMW boss did not feel to pompous or big to market his project simply because he’s a leading artiste.
He further explained that ones street credibilty of style would not diminish if they market their projects themselves.
Taking to Twitter, Jazzy wrote; “Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketting your beautiful project that you worked hard on does not reduce your swag.”
Meanwhile, it was reported earlier that former DMW signee, Yonda has appealed to music executive, Davido to forgive him for his misdeeds and welcome him back to the family.
He took to social media and shared a conversation between him and OBO, where he pleaded passionately to be given another chance.
Yonda asked the DMW boss to temper justice with mercy and not leave him hanging because he has been blacklisted from the industry.
The Bro Code singer, who said his music career is dead begged Davido to take him back like the prodigal son.
In response, the multi award-winning singer said he also misses his former record label artiste.
Yonda continued to plead his case and admitted that he got it wrong and is willing to make amends with the guidance of Davido.
He further said the ‘Jowo’ crooner is the best thing that has happened to him, however, Davido said what Yonda did hurt him.
”Temper mercy my….”, he captioned the post.
Yonda wrote in the chat: ”Baddest don’t live me hanging pls Let me rise again, You know you can do it. I have been black listed in the game baddest.
Take me back Like the prodigal son Rear gem. I miss you, I don’t know where I got it wrong with you again my king.maybe you sit my a$$ down n make me come correct with you this time.
D only thing still relevant about is (yondadmw), F… up no Dey sour baba. Pls treat my, f….up n let me be your slave again, im not hungry my boss but my career is dead Don’t forsake me David
Don’t want to b that snake dat walks on a rock with no path. You re d best thing that has happened to me.”