Nigerian Afro-pop star, Olamide Adedeji, has been unveiled as the official brand ambassador of Smartphone giants, iTel.
In what is being called “the coming together of two kings”, the brand has revealed that the signing of the famous Afro-pop star is informed by the their desire to enhance consumer engagement and endear more fans to her community.
“We are delighted to have Olamide in the itel Mobile family at this time. The choice of Olamide as the face of our brand is based on the many similarities between both brands.” said Oke Umurhohwo, Marketing Communications Manager (West Africa), itel Mobile, on the partnership.
“Both brands have been able to stay on top of their games, we are both leaders in our spaces. Olamide is the king of hip-hop and street music, itel is the king of smartphones in the mass markets. Olamide and itel complement each other, hence the collaboration. Both brands are Real Kings, blessed with a community of hardworking and aspirational individuals. The best is beginning to take shape.” he added.
Commenting on the partnership between both brands, Olamide observed that “it feels very special working with a great brand that shares similar goals with you. This is more than a mere partnership; it is a relationship that would bring satisfaction and happiness to our audiences. I look forward to the great things we will do together in the days ahead.”