Ghanaian Hip Hop star, Desmond Kwesi Blackmore, professionally known as D-Black, has asserted that the business acumen of Nigerian artistes is the reason they are more successful than their counterparts Ghana and other African countries.
The rap sensation stated this in a recent episode of The Afrobeats Podcast, where he explained that Nigerian entertainers are business-driven whereas Ghanaian artistes make music just for the love of the art.
D-Black further said that it is after he commercialised his music that he started making real music and fusing Afrobeats helped him.
According to him, it was after he switched to the business-oriented side of music that he bought a Ferrari and Range Rover.
He said; “Why Nigerian records are flying higher than the Ghanaian ones is because Ghanaian artists don’t really care about the money. They don’t care about the business. It’s just the love of art which overpowered everything. There’s really no business behind it.
“BET nomination, all the accolades, I made no money. But as soon as I switched to commercial mood; Afrobeats, I bought my Ferrari and Range rover. I was everywhere.
“Artists and creatives need to understand that music alone is not enough. You need to get up and grind. You need to take advantage of social media to promote your craft.”