Nigerian singer, Chukwuka Ekweani popularly known as Ckay, has been signed as the first African ambassador of international brand, Polo.
The ‘Love Nwantiti’ crooner was made the official face of the World of Polo franchise in a recent unveiling by the sportswear and perfume firm.
Polo and Ckay collaborated on the release of its Oud Eau de Parfum and he featured in an advert for the fragrance.
In a statement released on its site, Polo said the Nigerian singer’s association with the brand, reflects its commitment to diversity and representation.
The statement reads; “The launch of The NEW Polo Oud Eau de Parfum signifies not only an extension of the World of Polo Family, but also an entry into new horizons. This fragrance establishes a prominent presence within niche markets, solidifying Ralph Lauren Fragrances’ credibility within the realm of luxurious perfumery.
As a testament to its global reach and resonance, The Polo Family welcomes its First-ever African as Face of The World of Polo Franchise, the distinguished Nigerian singer-songwriter, CKAY.
His association with The NEW Polo Oud reflects the brand’s commitment to diversity and representation, bridging cultures through the universal language of fragrance. For CKAY, POLO OUD is “PURELY LUXURY, a ROBUST BLEND OF SENSUAL OUD OIL, MYSTERIOUS, RICH, AND INTOXICATING.”
It also announced that the NEW Polo Oud Eau de Parfum will be available at select retailers starting end of September 2023.
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