Instagram is one of the most important places to build a social presence. It house over 1.1 billion people around the globe. As a business owner, it is important that you understand the best time to post on Instagram. If you consider your routine and daily mood may shift from day to day, you might also be able to understand what time other users find conducive to scroll through their newsfeed. What’s important is to realize that the right time for you isn’t going to be the right time for anyone else.
Many active social media users check their phones first thing when they wake up during the work week. During mid-day lunch hour and before retiring to bed. Evening is usually the time when want to connect through social media and view your content. Through rigorous testing, tracking, and optimization, you’ll find out what works for your specific audience. If you’re posting at the right time for your specific audience, they’ll be more likely to engage, which boosts your relationships and starts the cycle all over again. Take the information on best days and times to post, and use it as a baseline.
Best Times to Post on Instagram
Using the days of the week, the following time are the perfect hour to post on instagram.
- Sunday: 10:00 a.m. to 2:00 p.m.
- Monday: 11:00 a.m. to 5:00 p.m.
- Tuesday: 5:00 a.m., 9:00 a.m. to 6:00 p.m.
- Wednesday: 5:00 a.m.,11:00 a.m. and 3:00 p.m.
- Thursday: 5:00 a.m., 11:00 a.m. and 3:00 to 4:00 p.m.
- Friday: 5:00 a.m., 9:00 a.m. to 4:00 p.m.
- Saturday: 11:00 a.m.
If you have an Instagram business account, you can use Instagram Insights to analyze your follower demographics, engagement, and activity trends. Just as Google Analytics helps businesses make informed decisions, the Instagram Insights analytics tool can help you make smart decisions about the best time to post on Instagram for your unique audience. Also, the Instagram Insights Followers section provides you key information on when your audience is most active on the social network. You can view a graph that shows when your followers are most active online each day and another that shows which days your followers are online.
Instagram Insights helps you track engagement from post to post as well. By tracking how your past posts performed, based on the times outlined in this graph, you’ll start to see which times really work best for your audience. The Instagram algorithm looks closely at user engagement, so the more you’re engaging with customers and posting content that resonates, the more you’ll be featured in the feed.
Within the past couple of years, Instagram shifted to a relevance-based algorithm instead of a purely chronological one. So it is advisable that all businesses should have their Instagram profiles set as a business account. This allows you to access their incredible analytics feature Insights. These Insights give you information on everything from which posts are doing well to some general (anonymous) information about your followers… including what times they’re online.
To make the most of your social media strategy, you should know when your Instagram posts will be the most effective.